Meet the pioneers who are choosing to shift power, share ownership, and rewrite the rules of finance.
With a foreword by Kate Raworth, author of Doughnut Economics
We changed the mission statement on the cover page. We never rewrote the story underneath.
If you've spent time in impact investing, you've felt it. That nagging feeling that something isn't quite right. The intentions are real, the capital is flowing, and yet the funds we've built to deploy it look almost identical to the ones designed decades ago for entirely different purposes.
Brave New Capital is about the people who are rewriting it. Across the globe, a generation of pioneers looked at the machine they'd inherited, understood it completely, and chose to build something else: indigenous-led outcomes funds, steward-owned management companies, neighbourhoods that own the housing they live in, funds with no carried interest or end date at all.
This is not a book of theory or critique. It's a field guide to what these pioneers actually built: how they redesigned ownership, power, structure, and incentives, what it cost them, and what becomes possible when capital is designed around the people closest to the problem.
The rules of finance were never laws of nature. They were design choices. This is the story of the people choosing differently and an invitation to join them.
Brave New Capital takes you inside the work of pioneers who rebuilt finance from the structure up. Among them:
A fund that buys companies from retiring owners and hands them to the workers who built them.
A neighbourhood that owns the housing its residents live in — and decides for itself what success looks like.
A citizens' fund where 290 ordinary people vote on every investment. One person, one vote. No carried interest.
An Indigenous-led fund where an elder assesses every deal across seven generations — three back, three forward.
A fund owned entirely by a perpetual purpose trust, designed so its mission can never be sold.
A fund manager who eliminated carried interest, asking: why should managing other people's money make anyone a millionaire?
Who holds it — and who's been kept from it.
Who decides, and who defines what good looks like.
The vehicle itself, redesigned from the ground up.
Who gets paid, for what, and why.
Every pre-order is a vote: it tells us, and the wider field, that there's real hunger for this.
Aunnie has been working on this book for over four years. Erinch joined just over a year ago. We're nearly ready to send it out into the world, but we haven't decided how.
This pre-sale is how we find out how much appetite there is. Strong demand opens doors: it's what we'd take to a publisher to win the kind of reach usually reserved for the few. Quieter demand, and we publish it ourselves. Either way, your copy is guaranteed and either way, we're keeping it affordable and accessible.
We're doing this to drive the kind of change we describe. Profits go into building the ecosystem these chapters describe, supporting the pioneers and communities redesigning capital from the inside out.
Every copy helps decide how far this book travels — and keeps it affordable for everyone who wants to read it.
Pre-ordering now reserves your copy and helps us prove the demand. We'll email you the moment it's ready.
Pre-order one. Tell a friend. Help us prove there's real hunger for a different conversation about capital.
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